By Liz Teoh
Rohto-Mentholatum, renowned for its brands such as Hada Labo, OXY, Melano CC, Rohto Eye Drops, Sunplay, Selsun, Megumi 50, and more, recently celebrated its 135th anniversary.
To celebrate this milestone, Rohto-Mentholatum organised a CSR initiative that brought its values of care and community to life. Employees were divided into five teams, each tasked with spreading love and compassion to 10 charity homes.
Through this initiative, the team planned and executed meaningful activities aimed at connecting with the residents. From interactive sessions to tailored support initiatives, the programme underscored Rohto-Mentholatum’s commitment to making a tangible difference in the lives of those in need. The campaign also saw Rohto-Mentholatum employees dressing as healthcare providers—taking inspiration from the little nurse in their logo—to serve the community.
When I was first tasked with managing this campaign, it became clear that meticulous planning and coordination were paramount, given the involvement of multiple charity homes. From the very beginning, our focus was on gathering detailed requirements from the client, including establishing a clear timeline. This step ensured alignment and minimised the risk of missteps.
In the early stages, we developed a carefully structured approach to communication with the charity homes. By sharing comprehensive updates proactively, we reduced unnecessary back-and-forth exchanges and maintained efficiency. As my boss, Angela aptly advised, “Foreseeing challenges and preparing for them is key to successful project execution.”
To further streamline processes, structured tools such as the 5W1H method were employed. These tools proved invaluable in refining communication and ensuring that all preparations were completed well in advance of the charity visits.
While meeting deadlines presented some challenges, thorough planning and collaborative efforts of all involved ensured the campaign was executed seamlessly. All required items were prepared on time, and the event succeeded in its mission to spread love and care to the underprivileged community. In summary, this campaign taught me that the success of any initiative hinges on three key factors: teamwork, proactive planning, and a shared commitment to making a meaningful impact. These elements not only ensure smooth execution but also amplify the positive outcomes, leaving a lasting impression on the community we aim to support.
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