Elevating Our Impact: Empowering Society And Preserving Our Environment

By Esther Koh

Rohto-Mentholatum, a valued long-term client with a diverse portfolio of brands including Sunplay,

Hada Labo, Rohto Eye Drops, and more, has embarked on a commendable journey of conducting

Annual Corporate Social Responsibility (CSR) projects for multiple brands over the past three years.

Commencing at the start of this year, our client has shared an array of exciting initiatives they intend

to implement throughout the year, enabling us to proactively plan for these endeavors. Among the

notable projects entrusted to my care are a visionary Eye Health CSR initiative and an

environmentally conscious Beach Cleanup campaign.

An Eye Health CSR campaign entitled “Joy of Seeing” was conducted by Rohto Eye Drops in August

and September of 2023. This campaign aimed at raising awareness and educating primary school

students on the importance of eye health and also sponsoring prescription glasses to

underprivileged students. In total, we reached out to three primary schools in the Klang Valley,

benefiting around 2,400 students in various aspects of eye health, including an educational talk, eye

screening, exciting mini games and sponsorship of spectacles.

Students queuing up to receive goody bags prepared by Rohto Eye Drops.

Students demonstrating eye exercises for healthy eyes during the educational talk conducted by Focus Point.

Students enjoying mini games.

The planning and execution of this campaign began early this year. In my role as a PR Agency

representative, I acted as the communicator between all collaborators involved in this initiative.

Collaborators for this campaign included Rohto Eye Drops, our client; Focus Point Vision Care Group

Sdn Bhd which supplied optometrists to conduct the educational talk and eye screening, as well as

provide prescription spectacles; and Pintar Foundation who coordinated with participating schools.

Teachers and students in all three schools expressed gratitude for the brands’ contribution. Most

importantly, the students thoroughly enjoyed all the programmes prepared for them.

Group photo of students, teachers, and all collaborators of the campaign.

Later part of the year in November, a beach cleanup project themed “We Care for the Ocean” was

conducted by Sunplay. For this initiative, RM1 of each Sunplay outdoor sunscreen sold at Watsons

was donated to the campaign fund.

Collaborators for this campaign included Sunplay, our client and the Malaysian Nature Society (MNS)

which coordinated the beach cleanup sessions. MNS successfully recruited over 240 volunteers to

participate in a total of 7 beach cleanup sessions across 7 locations over a period of 3 months.

Group photo of volunteers and all collaborators involved in “We Care for the Ocean 2023” during one of the beach cleanup session.